GRAND EGYPTIAN MUSEUM

SOCIAL MEDIA STRATEGY

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For the opening of the Grand Egyptian Museum in Cairo, b4 has helped out by developing a social media strategy, in order to communicate ATELIER BRÜCKNERS involvement in the project. Starting in 2017 ATELIER BRÜCKNER was involved in the construction and design of the Tutankhamen gallery, where the Pharaohs artifacts and the world's most famous mask are displayed in a 7,500 square meters exhibition.

THE STRATEGY

The social media strategy involved the development of a concept combining interviews with immersive audiovisual elements. For this, b4 developed an animated introduction with on the point sound design to get the attention of the audience and link the information given by the interview to the visual stimulation. The goal of this strategy was to rise awareness about the project and involvement of ATELIER BRÜCKNER into this project.

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“Architecture, Content and Exhibition Design have the possibility to come together”

ATELIER BRÜCKNER AS A CLIENT

ATELIER BRÜCKNER designs exhibitions and architecture. Since 1997, it has been creating scenography that set standards in an international context. Designing scenographical means thinking in terms of space and content at the same time: creating experiential spaces that tell stories and convey history and knowledge.

Quality

Social media projects share the rare challenge, to have the need to be attractive, innovative, and abundant. At the same time, they need to be cost-efficient for the client in order to have an adequate return of investment. In order to reach the goals and still have a cost-efficient production, b4 implemented the interview concept to include many upstanding lines of speech, that are then overlapped with professional footage of the team and construction site. B4s unique and satisfying research in the musical theme also proved to be one key element, into making the social media strategy cost-efficient while helping the dramaturgy of the film.