ATELIER BRÜCKNER UNICEF
POSTPRODUCTION ANIMATION
CHRISTIAN KROH
ARCHIVE PREMIUM MUSIC
POSTPRODUCTION ANIMATION
ATELIER BRÜCKNER
2024
ATELIER BRÜCKNER & UNICEF
STUTTGART,ATELIER BRÜCKNER
This Christmas, ATELIER BRÜCKNER partnered with b4 to create a truly unique holiday movie—an animation filled with emotion and purpose, embodying the company’s core values. The project seamlessly blends storytelling, design, and technology to deliver an immersive two-dimensional video experience that resonates with viewers on multiple levels.
The concept, developed collaboratively with ATELIER BRÜCKNER’s press department, centers on a heartfelt message: giving the gift of education to thousands of underprivileged children through books provided by UNICEF. This noble cause guided every creative decision, ensuring that the final animation not only celebrated Christmas but also reflected the spirit of generosity and empowerment.
BEHIND THE FRAME
Every detail of the production was carefully crafted. The animation, designed in Adobe After Effects over the course of a week, uses real physics to bring the emotional text to life, transforming words into a multisensory journey. By incorporating the company’s signature red CI color into a festive holiday palette, the visual narrative retained a strong connection to ATELIER BRÜCKNER’s identity while evoking the warmth and joy of the season.
The accompanying music, sourced from a premium archive, heightens the emotional impact, creating a harmonious blend of sound and visuals that captivates the audience. With b4’s expert consultation, the story of UNICEF’s mission was brought to life in the most immersive and meaningful way possible—a Christmas gift that reminds us of the power of giving and the shared values that connect us all.
